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15 Best WordPress Cosmetics Themes 2023

If you want to create a cosmetics website with WordPress, there are plenty of good themes that can help you with your project.

Whether you’re planning to launch a beauty product blog, an online cosmetics store, a website to promote your cosmetics brand, or some other type of related site, the best WordPress cosmetics themes in this collection give you lots of options.

All of these themes come with at least one cosmetics website demo. Many have multiple demos for this type of website. Once you’ve chosen a theme, you can import a demo into your WordPress dashboard, and then start adding your own text, images, videos, and any other types of content that you want to use.

These cosmetics themes are highly flexible. So if you see any demos that you like the look of but aren’t quite perfect for your project, don’t forget that you can easily adjust them to match your requirements.

With so many attractive cosmetics WordPress themes available, you should be able to have your new website up and running in no time at all.

1. Botiga

Botiga is a highly customizable WooCommerce theme that has a ready-made cosmetics demo for your website.

If you’re looking for a theme with a full set of templates for your cosmetics website, then Botiga should be on your shortlist. The beauty and cosmetics eCommerce demo of Botiga has a classy, minimal design that will give your store and products a premium look. Thanks to the clean style of the Botiga templates, your products are sure to stand out on the page.

The pro version of Botiga has some very useful eCommerce features to enhance your cosmetics store. Some examples include the well-designed multi-step checkout experience, the ability to display product photos in an eye-catching gallery format, and a wishlist that your customers can add products to for later. Adding popups and reviews to your store is easy, too, with this theme.

Small files and optimized code ensure your store loads quickly with Botiga.

2. Cosmetsy

Cosmetsy is a theme for creating online stores that sell beauty and cosmetics products.

The four main homepage demos that come with this theme have been designed to promote and sell cosmetic products online. Each homepage template has a design that’s ideal for giving this key part of your website an appealing and professional look. Not only will the style of your homepage help promote your brand in the right way, but it will also have a layout that makes it easy to share some of your best products with your visitors.

As the homepages are made up of different sections, you can display a wide range of content on this part of your site. Full-screen sliders, photo galleries, and product grids are just some of the components of the Cosmetsy homepage designs. The demos have other templates, too, giving you a quick way to populate your site with essential content. Some examples of these templates include the about and contact page designs and a full set of blog templates.

When it comes to eCommerce templates, Cosmetsy isn’t lacking in this area either. As well as the important registration, login, and account area pages, the eCommerce templates cover multiple product layout designs, individual product page templates, and other shop page layouts that you might find useful. Cosmetsy has a mini Ajax-powered shopping cart feature that makes it very easy for customers to view their cart and then head to the checkout to complete their transaction.

Other notable eCommerce features include product hover effects, infinite scroll for displaying more of your products on a single page, and a powerful live search tool that simplifies the process of finding products at your cosmetic store.

Cosmetsy has all the templates you should need plus lots of customization to help you personalize your online store.

3. Iva

Iva is an online beauty store and cosmetics shop eCommerce WordPress theme.

The four cosmetics shop demos in the Iva package will help you to get your new eCommerce store up and running as quickly as possible. Simply choose which demo you’d like to work with, then use the one-click importer tool to copy the necessary files into your WordPress dashboard. As Iva applies all of the settings and configuration options from your chosen demo, everything should be set up and ready for you to add your content to.

When you import one of the Iva demos, you get access to a well-designed homepage template. These templates have been designed to a very high standard and have the look and features that you’d expect to find at a professional eCommerce store. The Iva homepage templates have large sections for welcoming visitors to your store, panels for displaying a few of your key products, and areas for sharing your contact information and location if you also have a physical store.

The rest of the templates in the Iva package have been created to ensure that the eCommerce areas of your website are optimized to showcase your products and make it easy for your customers to view your inventory. There are multiple shop layouts to choose from, including designs for displaying your projects in a range of different ways. As you can use the templates that come with Iva and assign them to different parts of your store, you can ensure that your website has a varied design. There’s also a template that you might find particularly useful if you’re looking for a way to highlight some of the brands that you work with. This brand template lets you create a custom landing page that shares the story behind the brand and then links to the relevant products that are available at your store.

Iva has a great selection of templates that will help you quickly build a professional eCommerce store.

4. Divi

Divi (our review) will help you launch your cosmetics website in no time at all.

The Divi cosmetics demo has been created for anyone building an eCommerce store selling cosmetics products online. However, it can easily be adjusted for other types of projects, such as creating a site for a cosmetics brand or promoting cosmetics items that you’re not actually selling yourself. To edit the templates and the rest of your website, you can use the powerful Divi Builder tool that’s integrated into this theme.

As well as the well-designed set of cosmetics templates, there are also hundreds of other templates that come with Divi. Some of these might be suitable for your website, and if so, you can easily add them to your store, making changes where necessary.

Divi has a useful split testing feature for optimizing your content for more conversions.

5. Triss

Triss is a highly flexible cosmetics WordPress theme that has a full set of eCommerce templates.

To keep things simple, Triss has just one eCommerce store demo. However, as it’s packed with features and templates, it should work well for a wide variety of online cosmetic shops. After you’ve uploaded the theme package to your WordPress website, you can quickly import the demo content. Then, you can start adding your own text and images to the templates.

As Triss was built to take advantage of the powerful WooCommerce plugin, you can set your store up in any way that you want. Adding products to your store and managing your inventory is straightforward, too. If you need to extend the WooCommerce plugin, you can use its library of add-ons to enhance its functionality.

Another plugin that Triss was designed to work with is the premium WPBakery Page Builder. This content editor tool comes with the theme at no extra cost. Once enabled, it can be used to edit all of the templates in the Triss package. Thanks to this, you get full creative control over how your website looks, all without the need to edit any code yourself. Triss also includes two premium slider plugins (Slider Revolution and LayerSlider) that give you a creative way to add interactive slideshows to your website — something you might find useful when showcasing your best products online.

To make it easy for your potential customers to get in touch, Triss comes with pre-built contact forms that have been added to the pages of the demo. They’re ready to go, so all your visitors have to do is press the submit button and their message will be automatically sent to the email address associated with your website. Triss also has good Mailchimp support. Due to this, you can give your visitors the option of joining your email newsletter. If they do, you can then send them the latest news and offers from your online beauty shop, direct to their inbox.

Thanks to its features and attractive templates, Triss is well worth checking out.

6. Biagiotti

Biagiotti has layouts and templates for a range of online cosmetics stores.

The demos in the Biagiotti theme package give you a good selection of options for how your eCommerce store will look. Among the demos are designs for beauty businesses with large product ranges, options for smaller boutique online stores, and a demo for showcasing the products from a single brand.

So if you want to sell a wide range of cosmetic products from multiple sources at your store, or simply list a few curated items that you’re most interested in, Biagiotti will work well in both scenarios. However, Biagiotti is not only an eCommerce theme. It’s also a good choice if you don’t want to sell products directly from your site, but would rather use your online presence to showcase the products you’ve created or are available for purchase in person. Switching Biagiotti to catalog mode to facilitate this is very straightforward.

To help you when setting up your website with Biagiotti, you can use all of the images that are included in the demo content. This isn’t always the case with WordPress themes. For some of them, you can’t use the demo images and have to create or find your own. But the approach of Biagiotti should help you to save some time when building your cosmetics eCommerce store.

If you want to edit the Biagiotti templates to customize your store, you can use either the WPBakery Page Builder or the Elementor plugin. When browsing the demos, you’ll notice that there are two versions of each demo, one for each of the supported page builder plugins. Thanks to this, you can use your drag-and-drop website editing tool of choice to personalize your store. Also, although Elementor is freely available, WPBakery Page Builder is a paid plugin. However, it is included with the Biagiotti theme at no extra cost. You can also modify your website in many other ways via the theme options panel and WordPress Customizer interface.

Biagiotti is a very versatile eCommerce theme for launching stylish online cosmetic shops with WordPress.

7. Glowing

Glowing is another cosmetics eCommerce theme with some stylish templates.

The library of eCommerce demos that come with Glowing is suitable for creating an online cosmetics store with WordPress. The templates that make up the store demos have a visually appealing design, giving you a quick way to establish an attractive online presence for your business. As the demos can be edited with either the Elementor or WP Bakery Page Builder plugins, adjusting them to suit your preferences is easy.

This theme isn’t lacking eCommerce features, either. Thanks to this, you can enable a wishlist, use advanced shop filters, and add an Ajax shopping cart at your WooCommerce store. Running your website in catalog mode – something you might want to do if you’re just showcasing cosmetics products rather than selling them – is very straightforward with this theme.

Glowing is a good option regardless of whether you’re selling your own products or items from a range of sources.

8. Cerla

Cerla is a WooCommerce WordPress theme with eight different homepage designs.

With templates covering a range of styles, including minimal, classic, and modern designs, Cerla should be a cosmetics store theme that appeals to a wide audience. Each of the eight Cerla demos has a stylish homepage layout that’s teeming with useful elements and features. Sliders, product panels, and social media integrations are used to great effect to help you build a website that does a good job of connecting with your target audience and promoting your products.

To make it as easy as possible for your visitors to find what they’re looking for, the Cerla demos have prominent search fields. As this theme has a live search function, visitors get suggestions in real-time, as soon as they start typing in the search box. Cerla also has some stylish product category templates. Thanks to this, your visitors can browse these pages to navigate their way around your inventory.

The individual product pages haven’t been overlooked, either. With Cerla, you get multiple designs to choose from for this vital part of your site. The templates include lots of opportunities to share images of your products, with sliders and carousels available. Visitors can also zoom in on product images, simply by moving their cursors over them. They can also click on them to get a better view and with products that support it, they can also change the color, size, and other properties.

Other eCommerce features of this theme include marketplace support that lets you give other sellers the ability to sign up and list their products at your store, wish list functionality that gives your shoppers the option of saving items for later, and an Ajax-powered add-to-cart function that prevents unnecessary page loads.

Cerla works with Elementor so that you can create a custom cosmetics store with this theme.

9. Passim

Passim has a timeless style that’s sure to give your cosmetics store an appealing appearance.

If you’d like your cosmetics eCommerce store to have a web design that’s different from most of the other online shops out there, you might want to consider Passim. However, Passim isn’t just for eCommerce stores. If you want to create a website to promote your cosmetics products or brands without selling them through your website, Passim has the templates for that, too.

The beauty brand demo is one example of this. Designed to help you tell the story of your brand, connect with your audience, and introduce your product range, this demo is ideal for building your audience and establishing an online presence. The product presentation demo is another one to check out if you don’t want to build an online store but would still like a cosmetics website. This demo has a homepage that’s perfect for introducing new products to your audience. Should you want to sell that product, the product presentation demo does come with an optional landing page template. As all of the Passim demos have full eCommerce support, you’re free to enable the online store functionality to start selling products whenever you’re ready to do so.

To help enhance your store, Passim has a good set of eCommerce features, including many that your customers will be expecting to see at a legitimate online shop. One of those is the wish list management feature. Once signed up, your visitors can use this feature to save products that they’re interested in so that they can find them easily when they’re ready to buy them. You’ll also be able to add product variables, such as size, to your items so that customers can choose which type they want.

Passim is easy to set up, so it shouldn’t take you long to launch your new cosmetics website.

10. Beaux

Beaux is an Elementor-friendly cosmetics and beauty shop theme.

Created to integrate seamlessly with the powerful Elementor page builder plugin, Beaux should appeal to anyone who wants the ability to customize their cosmetics website as much or as little as possible. Even if you don’t intend to customize your site now, it’s good to know that you can use Elementor to personalize your site, should your needs change.

Although the Elementor support is a nice feature to have access to, you might not need to use it. As the Beaux templates have been designed to a high standard, they will give your store a very professional look from the outset. Simply import the demo content, choose which templates you want to use, and you’ll be well on your way to launching a premium-looking online cosmetics store or beauty products website.

Some of the features used in the design of this theme include video background displays that are ideal for showcasing footage of your products in a subtle way, full-screen animated slideshow presentations for introducing your product range, and a panel for displaying the latest photos from your social media accounts. You can also display a collection of logos on the homepage of your site, giving your customers a quick way to see which brands you stock. An email sign-up form is included, too, helping you to grow a list of potential customers you can contact whenever you have new products in stock.

To help you promote any offer you’re running at your store, Beaux has a fixed banner feature. If you enable it, you can display a custom message in the header of your site that’s visible at all times. Adding a promo code to the banner or announcing a shipping discount are just two ways you could use this banner to generate more sales.

Beaux is a highly responsive theme and due to this, your store will look great on smartphone screens.

11. Luchiana

Luchiana is an SEO-optimized WooCommerce theme that has multiple demos for cosmetic stores and beauty salon websites.

Whichever of the Luchiana demos you choose, you’ll be getting access to a stylish homepage template as well as pre-built content for the rest of your store or website. The homepage designs of Luchiana are the most eye-catching. However, you shouldn’t overlook the inner page templates as they are also very stylish and will deliver a consistent look throughout your site. As these demos include templates for the about, contact, and blog areas of your site, these essential pages will be added as soon as you import the demo content.

When it comes to eCommerce templates, you’re spoilt for choice with Luchiana. For example, there are multiple layouts for displaying lists of your products, including options with different column layouts, sidebar configurations, and filtering options. There’s also a good range of templates for the individual products at your store. So depending on how you want to display your inventory, you should find a suitable option in the Luchiana pre-built content library.

When setting up your site, as well as choosing which templates you want to use, you also get a lot of control over how your site will look. Applying your own color palette to your site with Luchiana is very straightforward. As this theme integrates with the Google Fonts service, you can choose from over 800 typefaces for your website. The theme options and settings interface is easy to use, ensuring that everyone, no matter their level of WordPress experience, can give their cosmetics site the right look.

If you want to get more hands-on with the design of your site, you can use the supported Elementor page builder plugin. This tool lets you open up any of the pages on your site, including the templates from the Luchiana demos. You can then edit that content through the Luchiana interface to make it your own.

As well as visually appealing templates, Luchiana has some useful eCommerce features, too.

12. Yena

Yena is a retina-ready WordPress theme that has eight different beauty- and cosmetics-focused demos for you to work with.

The Yena demos all look great, making this a highly versatile cosmetics WordPress theme. As they’ve all been designed to a high standard, you genuinely do get eight options to choose from when setting up your site. They all look different from each other, increasing the chances of you finding one that’s perfect for your store.

Among the different designs and layouts in use here, there are some with small headers, others with large headers, and one with a sidebar navigation area. Some of the homepage templates use grid layouts to display full-screen collages of your best photos, while others have more traditional designs that look more like a standard eCommerce store.

That’s not to say that you have to use Yena to create an eCommerce store. This theme also works really well for natural cosmetics and organic beauty blogs, cosmetic brands, and any other type of website in this field. So whether you are creating an online store, plan to sell a few products from your blog, or have no interest in handling products at all, Yena is worth a closer look.

If for some reason, you find that the Yena templates aren’t entirely right for your project, you can customize them to ensure they’re a better match for your vision. Like many of the best cosmetics WordPress themes, Yena was built to work with the Elementor plugin. Thanks to this, you can easily make as many changes as you need to the theme templates to get your site looking just right. There’s also a header and footer builder that gives you control over your entire website, and not just the content areas. Enabling other features, such as the mega menu functionality, gives you another way to take control of the design of your cosmetics website. Just because you’re using an off-the-shelf theme, it doesn’t mean you can’t have a unique website.

With so many creative templates, Yena is one of the most eye-catching cosmetics themes available today.

13. Covan

Covan is a WooCommerce theme for creating online cosmetics stores with WordPress.

Described as an elegant cosmetics theme by its creators, Covan has 10 different homepage layouts for you to choose from. The designs of the Covan demos are very stylish and sure to give your cosmetics website a premium look. If you want to sell or promote high-end products on your website, Covan has the necessary design for doing so.

As you’d expect from a leading cosmetics theme with multiple demos, all of the pre-built templates that come with Covan are different enough from each other to give you a real range of options. However, they do share some similarities. Some examples of this include the homepage layouts that have multiple sections for displaying a wide range of content on this important part of your website, such as panels for displaying reviews and feedback from your customers or visitors, signup forms for your email newsletter, and product grids for highlighting a few key items from your store.

If you’re interested in trying to encourage as many of your visitors as possible to join your mailing list, in addition to the in-content signup forms, Covan also comes with a pop-up feature that lets you display the opt-in form in an eye-catching way that your visitors won’t be able to miss.

For those of you who want to sell cosmetics products from your website, rather than simply writing about them, Covan has all the necessary eCommerce features and templates for this type of project. Created to work with the impressive WooCommerce online store builder plugin, Covan also has a good selection of templates for displaying products on your WordPress website. There are also templates for the other essential parts of your store, such as the account area, checkout, and shopping cart.

As Covan has been created using the Elementor page builder plugin, you can easily customize all of the templates to create a unique website.

14. Marra

Marra is a trendy multipurpose theme for beauty and cosmetics websites.

Whatever type of website you want to create in the beauty niche, there’s a good chance that Marra is the theme to help you complete your project. With designs for building beauty blogs, brand websites, and cosmetics stores, Marra is certainly a versatile option. There’s also a beauty salon website demo in the Marra package, making this theme ideal for anyone who has services that they’d like to promote online.

If you do want to make an online store with this theme, you should find that the eCommerce templates cover every eventuality. There’s a stylish shop homepage that’s ideal for welcoming visitors to your site, multiple shop layouts, and a stylish product page template. You’ll also find cart, checkout, and account page templates to ensure that your store has a consistent look throughout.

As well as the eCommerce templates, Marra comes with a full set of blogging templates. So whether you want to add a blog to your cosmetics store or start your own cosmetics blog, this theme is more than up to the task. You’ll also find templates for creating an online cosmetics-related portfolio or adding one to your site. Thanks to this, you can easily showcase your products, services, or anything else you want to promote on your website. The templates are all ready to go, so all you have to do is add your own content to them, such as your text or images.

For those who like to take a more active role in building their website, Marra is fully compatible with the Elementor plugin. Due to this, you can open up any of the templates from the Marra demos and edit them in a user-friendly drag-and-drop page builder interface. Changing almost everything about how your website looks when using this theme couldn’t be more straightforward.

Thanks to its selection of varied demos, it’s fair to say that Marra is a very versatile cosmetics theme.

15. Clima

Clima can be used to create a number of online stores, including one that sells cosmetics.

The other Clima demos are well designed, but if you’re reading this guide, then the cosmetics demo will probably be the one you’re most interested in. However, that’s not to say that if you like any of the other demos, they can’t be used to create an online cosmetics store with WordPress — you just might need to do a bit of light editing work.

The cosmetics demo, though, has everything you’d expect from a popular beauty WordPress theme. The homepage template starts with a slider that’s perfect for displaying some aspirational photos related to your store and its products. As you can add images, videos, and links to the slider, it’s ideal for linking to the inner pages of your site, such as product category or individual product pages. The rest of the default homepage layout includes a carousel for displaying a selection of your products that your visitors can scroll through to get a quick idea of what you’re selling, a store category panel that lets visitors quickly jump to the type of products they’re most interested in, and a panel for displaying feedback and reviews from your customers.

When setting up your shop with Clima, you can choose from a range of eCommerce store layouts. This is really handy, as whatever your preferences for how your store looks, you should be able to find a pre-built template that meets your requirements and is ready to go. As there are multiple product category and individual product page templates, it’s highly likely you’ll be able to find designs and layouts that match your vision.

If you do need to make any changes to the Clima templates, whether that’s adjusting the cosmetics templates or repurposing the other Clima demos, you can use the WPBakery Page Builder plugin (previously known as Visual Composer) that’s included in the theme package. As this tool has a front-end, drag-and-drop content editor interface, you shouldn’t find it difficult to edit the Clima templates or create new and unique page designs from scratch.

Clima also has good support for integrating your site with your accounts on popular social media networks.

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